Innovator's Challenge: Get Smart With Social
Social is king. And there’s no way to get there without great content. So what does great content look like? In a nutshell, it’s something that offers your audience something they’re actually into.
View ArticleInnovator's Challenge: Stop Meeting Madness
Meetings. We’ve all sat through more than we’d care to admit. In fact, 35% of employee time is spent in meetings, and this number skyrockets to 50% the more senior you become. Worse still, is how...
View ArticleWhat We Can All Learn From THAT Pepsi Commercial
You’ve seen it. You’ve cringed. You’ve scoured for answers. Yet sometimes when something goes wrong; really, really wrong, it can be hard to dissect exactly what it was that so drastically missed the...
View ArticleEgg Freezing: Time to Party or Time to Cryo?
This weekend, I attended my first egg freezing party (possibly, the first ever). When I mentioned the party to some other friends, both men and women, negative commentary started to drip in. But...
View ArticleBrands Take Note! The Future Belongs to Lifestyle Influencers
Life used to be all about work, work, work. But things are changing. While work isn’t going away, it’s shackles on us have loosened, and we now prioritize and make time for things that provide other...
View ArticleRetail is Dead. Here's What To Do Now.
Brick and mortar used to be where we did our shopping. Now, its limitations are too big to ignore. It’s time retail locations reimagined their role in society: from place of transactions, to place for...
View ArticleThe Future of Kid's Wearables: More Than Just Tracking Devices
Kids wearables are a market truly poised to skyrocket. And with good reason. As well as promising to improve health outcomes for children, the category sits at the confluence of trends that are here to...
View ArticleInnovator's Challenge: Marketing Beyond Your Means
In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at...
View ArticleInnovator's Challenge: Kick Self-Doubt To The Curb
Every innovator grapples with self-doubt. Whether they’re an entrepreneur on their own, part of a funded startup or flying the flag for doing things differently within an established corporate. While...
View ArticleInnovator's Challenge: Unleash Peer-To-Peer Recognition
Rewards and recognition matter. They are a way to keep employees inspired, engaged and eager to over deliver, willingly, for your business. Yet all too often, recognition only comes in the form of a...
View ArticleThe Video Selfie Has Arrived And It's Disrupting Communication
Until recently, the most customized content we could get was recommendations based on our preferences, and that just didn’t cut it. But things are changing, rapidly.
View ArticleInnovator's Challenge: Punch Up Your Presentations And Get Off PowerPoint
PowerPoint is an antiquated beast. And it’s not even effective. A recent study of over 1,500 participants concluded that people remember an average of 4 PowerPoint slides out of 20 after 48 hours. So...
View ArticleAuthenticity Is Over: It's Time For Brands To Get Raw
Authenticity was the marketing buzzword of the 2000s. But after a swarm of mediocre and meaningless efforts, we became tired and distrusting of it. Fortunately, authenticity has now been usurped by a...
View ArticleThe Future Of Grocery Shopping: What The Amazon And Whole Foods Merger Means...
In the deal of the decade, Amazon has bought Wholefoods, and it’s set to change everything. Yes, produce is likely to get cheaper, and delivery more seamless, but there are far more exciting and...
View ArticleRetailers Beware! Instagram Is The Next QVC And Future Of Commerce
We all know that shopping is hitting our social media platforms, but we underestimate both its ferocity and effectiveness. Social shopping is not just a trend, it’s a force redefining the very essence...
View ArticleHow To Stop Wasting 2.5 Hours On Email Every Day
Let’s start with some frightening email statistics. On average, office workers receive at least 200 messages a day and spend about 2.5 hours reading and replying to emails. That’s a lot of time spent...
View ArticleWhat You Need To Know About The Future Of Healthcare
Thanks to a focus on personalized data, real-time information and blockchain technology; healthcare is finally getting a reboot. And the implications are significant. Not only is it better for patient...
View ArticleWhy You Need A Mentor And How To Get One
The importance of mentors cannot be overstated. A good mentor inspires you, stretches you, connects you, develops your EQ, opens your mind and most importantly, doesn’t judge. They provide a safe space...
View Article10 Things You Need To Know About Marketing To Millennials
At 77 million, Millennials account for about 1.4 of the US population and yield about 1.3 trillion annual buying power. They are big, influential and they have very specific tastes. Reaching them is...
View ArticleThe One Really Terrifying Thing About Automation That We Need To Talk About
Automation is coming. For some it represents the golden promise of innovation, in all its glory. For others it’s a terrifying prospect that rattles us to our core. A lot of people point to the fact...
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